Web Design. Search & Social Ads. Branding.
business &
pro services
websites & Marketing for lawyers, accountants, and other Pro Services.
The Professional and Business Services Industry has long relied on referrals, personal relationships and word-of-mouth marketing to attract new clients and run successful businesses. While these real world connections remain invaluable, current trends show that 80% of clients seek out professional services online before making a commitment. No matter how glowing a recommendation, the vast majority of people will at least check your website, or (most commonly) Google you before reaching out.
Whether you already have a healthy client list or your firm is just getting off the ground, more online visibility is always ideal. Further, when potential clients do engage with your business online, you want the experience to be positive, professional, and personal.
Here a few ways Nu_Merica can help you foster an online presence that will legitimize and humanize your business.
Modern, Search engine Optimized Websites
Studies show that the most professional service firms get the majority of their web traffic from Search (50-70%). You need your website to be easy to find; both when clients search for your firm specifically, and also when they are looking up more general questions pertaining to your line of work. This is achieved through Search Engine Optimization (SEO).
We use tools to ensure that your website is as close to the top of the search page as possible, especially for people in your region. Equally important is the look and feel of your website itself. A shoddy website can instantly delegitimize even the most qualified and successful of businesses. Your website needs to exude all the qualities of your business itself - Trustworthy, welcoming, adept.
We pride ourselves on clean, modern websites equipped with tools like online booking that are easily accessible to both you and your clients.
Let’s Build your office a new website.
Locally Targeted Advertising
If used smartly, search and social advertising can be one of the most cost effective way to market a local business, providing a higher return per marketing dollar spent compared to other traditional marketing drives. A big reason for this is the way we can hyper target individuals in specific geographic locations relevant to your business.
Thus, these targeted Ads are a crucial resource for any business today. Nearly 80% of Americans have purchased goods or services they found through a social media platform.
Nu_Merica will work with you to identify your target audience and craft ads that exude the same quality and confidence as your business. During the course of your campaign, we continually optimize your ad creative and audience to focus in what works.
Every decision that we make is backed by data, and we provide our clients with regular reporting to monitor the trends and returns of their marketing investments.
Digital Advertising can be intimidating. We can make it easy.
A Cohesive Identity Across Platforms
A well designed website and well targeted ads are crucial to the growth of your business, but equally important to building trust is consistency. If a potential client clicks on an ad that brings them to your website, but that site seems unprofessional, they will probably look elsewhere. Your social media pages, email templates, real world letterhead, and all other visual representations of your company should have a uniform look that represents your company’s values instantly.
We offer a ride range of services that vary from the broad (overall style guidelines, logos, naming) to the specific (business card design, email newsletter design, branded promotional items).This will ensure that there is a clear through-line from your online to real-world presence that instills trust and familiarity with current and future clients.
Consistency is key. Let us unify your message.